The Rio South Texas region, straddling both sides of the U.S.-Mexico border, is becoming a prime location for manufacturing due to its strategic positioning, strong workforce, and economic incentives. Companies are increasingly adopting a bi-national approach, splitting operations between the U.S. and Mexico to benefit from lower labor costs in Mexico while maintaining high-level functions and logistics in the U.S. This model is supported by the region’s robust infrastructure, including the Brownsville Matamoros International Bridge, which facilitates seamless cross-border trade and connectivity across North America.

The area is particularly attractive for nearshoring, as companies seek to reduce reliance on distant supply chains and mitigate geopolitical risks. The United States-Mexico-Canada Agreement (USMCA) has further boosted the appeal by setting favorable trade conditions, encouraging more companies to establish operations in Rio South Texas. The Brownsville Matamoros International Bridge, along with the region’s diverse industries—ranging from automotive to biotechnology and renewable energy—continues to thrive, with significant investments flowing into both sides of the border. This growth is bolstered by local initiatives that provide comprehensive support to businesses, helping them navigate the complexities of operating in a bi-national environment.